Businesses need to 'maintain data quality'

There's more to data quality than simply accuracy, a leading data quality organisation has said.

Daragh O'Brien, director of publicity and recruitment at the International Association for Information and Data Quality (IAIDQ) explained:

"The real focus needs to be on ensuring that organisations are doing those things that are necessary to ensure that their information meets the needs of their internal processes, their external partners, and ultimately their customers"

At the same time, a recent survey revealed that a third of organisations rate their data quality as poor at best.

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