Data Quality central to any CRM project

Many companies are turning to their CRM system to help them through the recession, or installing one for the first time. Central to any CRM project is an understanding of your data, and the implementation of a new CRM system is the ideal time to get it in shape.

Especially if you are consolidating data from various existing sources, you may need to standardise address formats and deduplicate/merge & purge records to help obtain your 360° view of your customers. It's also a great opportunity to identify and remove any dormant records that have moved or died, or identify new addresses to help re-activate previous customers.

Getting your data up-to-date for your new CRM system is great, but your data quality will quickly go back down unless you keep on top of it. We offer a range of tools including postcode software, telephone number validation and email address validation to ensure your data is accurate as it is entered, and a fully-automated data cleansing API system to clean your database automatically without requiring you to spend any more time looking after it.

We have ready-built data quality solutions for Microsoft Dynamics CRM 4, and can provide all the necessary systems and support to enable similar solutions for other CRM tools. Just give us a ring for advise, or ask any good CRM reseller.