by Berniem
16. December 2009 16:02
Whenever you are conducting a customer or prospect mailing, it is important to ensure that valuable Marketing budget is not being wasted on out of date, inaccurate data. Every time to make a data extract, you have the ability to understand your data accuracy by processing the file completely free of charge through our data8online webportal. One of the services offered is gone away suppression which will highlight at idividual level where a person has left the address provided.
Data8 uses a multiple data sourced offering consisting of Royal Mail NCOA & USS, Acxiom Purity and Equifax Disconnect data ensuring we provide the greatest goneaway coverage. It is often overlooked when mailing that apart from your company brand being damaged, you have postage, print and resource costs which are being wasted when mailing goneaway individuals. With gone away suppression starting at 20p per hit, the cost of suppression is less than the overall mailing costs and you can instantly see your return on investment.