How Data Cleansing saves you money

Data8 have released a white paper that details how data cleansing always saves money for mailing campaigns.

The paper looks at how using standard data cleansing techniques, such as goneaway screening, mortality screening, MPS screening and the removal of duplicates, will always deliver a positive return on investment for a mailing campaign.

This paper sets out to show how data cleansing will will save money when the costs are considered alongside the direct mailing campaign. The paper analyses in detail the costs associated with each data cleansing service and compares them to real world postage and printing costs, including relevant mailing discounts.

By using Data8 marketers can demonstrate their commitment to ethical and environmental marketing whilst at the same time saving money and improving campaign response rates.