by Berniem
15. January 2010 10:32
One of the problems companies face with on-going data cleansing is the time and resource to manage the project particularly if it is for a large customer database. Ultimately organisations can fall into the trap of only processing their data annually, instead of cleansing the data in line with marketing activity. This then results in wasted mailing costs on inaccurate customer data. At Data8 we work with many organisations to make the data cleansing process seamless ensuring you always have access to the most up to date customer information.
Using our secure webportal Data8online, with our webservices technology you can completely automate the data cleansing process. You can schedule files to be processed on a certain date ie in 7 days time process your data for TPS screening, or screen monthly for goneaway and deceased files. The results can be completely integrated into your own application ensuring accurate customer information is made available across the organisation immediately.
Alternatively Data8online is available 24 hours a day, 7 days a week and processes on average 100,000 records per hour. It comfortably handles files of around 1 million records empowering organisations to process data out of office hours so daily schedules are not affected. A free data audit is produced indicating any data anomalies so you can clearly see your return on investment and when you make a purchase the data is made available immediately.