by MarkC
9. March 2010 08:37
Removing deceased customers from your database should be part of your normal data cleansing processes - here are five reasons why:
- Reduce anxiety at a difficult time. The last thing you would want to do if you were recently bereaved would be having to contact all the companies your loved one had ordered from to remove them from mailing lists - why not make it easier for people?
- Preserve your brand image. Sending marketing messages to the relatives of the recently deceased can damage your brand.
- Save money. Removing customers who have died from your mailing lists costs less than mailing them in the first place.
- It's simple. You don't need to have any technical knowledge - our simple to use online data cleansing system data8online takes care of all the details for you.
- It's reliable. Our advanced fuzzy matching techniques ensure that we identify as many deceased customers in your database as possible, while avoiding identifying any living customers as deceased accidentally. All you need is a full name and address and we'll do the rest.
We use all the major data sources available in the UK to ensure we achieve the maximum possible coverage, including Mortascreen, The Bereavement Register (TBR) and Equifax disConnect. You don't need to pay any license fees, just a few pence for each customer we identify as deceased.