So, what is data cleansing?

Being on the front line, I speak to many people who ask me the same question: "data cleansing, what's that?", to which I reply, "the most important thing you'll ever do".

Data cleansing is the process of ensuring that the data you hold, whether about businesses or consumers is up to date and accurate to comply with the fourth principle of the Data Protection Act, not to mention saving you a great deal money. Bearing in mind your data is your most valuable asset, there are a number of procedures you can go through to comply with the Data Protection Act.

It could be something as simple as de-duplicating records or more complex processes such as identifying those who have deceased or goneaway or having up to date addresses and telephone numbers.

With Data8's online data cleansing portal, Data8Online, keeping your data up to date is easy, simple to use and fast, being able to process up to 100,000 per hour.

So, next time you're thinking about the accuracy of your data, give Data8Online a go. It's free to register, with no set up fees and even a free audit of your data!