Add value to your business data

Even with the UK coming out of recession, knowing your market well is crucial to getting the best return from your marketing efforts. By appending additional information to your business data using Data8Online such as turnover bands, employee numbers, business classifications and even personal e-mail addresses, you will have data which will enable you to create much more targeted campaigns to specific companies or markets.

So, as part of your regular data cleansing process of identifying business goneaways, de-duplicating the data and validating telephone numbers and e-mail addresses, think about the value that appending more information to the data will give you. Put yourself ahead of your competition and send specific, targeted marketing material to individuals within your prospect customers.