How to safely call customers who are listed on the TPS

Everyone knows that in the UK if you call a telephone number that is listed on the TPS register you are likely to land your company in hot water (to say the least)

So, how do you ensure that you avoid this, whilst still keeping the call centre staff productive?

We recommend that you regularly cleanse your telephone database of cold prospects every 28 days using our data cleansing system, data8online.

But what do you do when your existing customers are TPS registered?

Your existing customers must have taken positive action to opt-in to receiving your marketing calls.  This is defined by ICO(but not limited to) "The act of signing up for a product or service"

But what do you do when an existing customer subsequently registers their number the TPS?

"There may be times when you decide to call an existing customer even though you have not been previously notified that they are happy to receive marketing calls, but you are satisfied in light of past experience that they would not object. This is a judgement you need to make, because even though you are confident that the customer will not object to your marketing call, technically it would be a breach of the Regulations"

"If a marketing call is made it is good practice to ask the customer at that point to clarify that they do not object to such calls. If a customer objects at any time, you should make sure that you suppress their details as soon as possible."

All of Data8's services are available in 3 different flavours.

1. Data8online - this is for batch processing existing data
2. Integr8 - this is for checking individual numbers or small batches.
3. Foundation Technology - This is a hybrid solution offering the best of both worlds, fast and efficient, yet automatable service.

for more information please see the ICO's guide to calling existing customers on the tps.