by johnt
16. September 2010 09:13
data8 has unveiled today a new, cloud based, data cleansing service for the travel and tourism industry. The Travel Services site has been specifically designed to help individuals in the industry clean and prepare their data for mailing.
Antony Allen, managing director data8 said, “We recognise the need for the industry to have quick and accurate data cleansing. We also recognise that the industry is concerned about costs so before purchase we complete a free, easy to understand, data quality audit which shows the costs and the ROI if the data cleansing is carried out”.
Data8’s technology allows travel companies to cleanse their data later, as some jobs can be completed within an hour. Companies will get back their original list, plus, a list ready to mail which has been cleaned of deceased, goneaways and movers, if required, data8 will also help travel companies by dealing directly with their printers or mailing houses after the data is cleansed.
Allen continued, “Cleansing data helps companies stay compliant with the Data Protection Act by ensuring that the data they hold is current and accurate. It also helps protect the environment and the bottom line by avoiding waste when sending out duplicate or unwanted mailings”.