by Rishik
22. October 2010 15:52
Marketing to a deceased person, as we all know, can prove disastrous for any organisation looking to uphold its brand reputation. Calling up a household and asking for Mr. J Parsons only to find that he passed away six months ago will leave a foul taste in the mouth of the friend, relative or partner who answered the call.
The solution is to regularly screen for deceased records using Data8's online data cleansing portal. Combine this with the goneaway screening and other data cleansing services and you can be sure you keep your database an asset rather than a potential liability.