by johnt
25. October 2010 10:46
PAF is a database maintained by the Royal Mail and it contains all the addresses in the UK, it contains over 28 million business & residential addresses for the UK's 1.5 million Postcodes.
PAF cleaning is essential if companies wish to create and maintain address lists, web site registrations, forms and customer databases. The cleansing will also reduce the number of returned or undelivered items from mailing programs.
In addition, Royal Mail have conducted research and have found that 74% of homeowners of new build properties have experienced difficulty ordering goods and services as their postcode details are not updated in business databases. This means that missing addresses are losing UK businesses £125m a year.
To ensure you don’t miss these valuable sales it is important to have data cleansed on a regular basis. Alternatively use a Postcode Lookup service that ensures all addresses are correct as they are input i.e. web site registration or call centres, with the added benefit of saving money by cutting the number of keystrokes by 90%.
It pays to use PAF.