by Rishik
28. October 2010 15:15
Picture this: you're about to do a large scale mailing to your customer base. You've got everything ready - the promotional material, the database, the mailing house and you've even managed to get a discount from Royal Mail.
However, you get a nasty shock when you look at your address data - it's all over the place! House numbers in street names, postcodes in city fields, house names in town fields and blanks everywhere... what do you do??
The answer here is to use PAF cleansing. The PAF database is Royal Mail's own address database of 28 million properties formatted to a set standard. By running your addresses through our online data cleansing portal, you can quickly and easily PAF cleanse your data, completing and standardising addresses to the Royal Mail PAF standard.
Combine this with our goneaway suppression and deceased suppression services and you have a mailable file your mailing house will be very grateful for.
To ensure this doesn't happen for your next mailing, keep your address data complete and consistent by using postcode lookup software from Data8's own range of applications.