by jezwalker
29. October 2010 11:03
It is widely accepted that data cleansing your address data before a mailing campaign is not only best practise, but also offers a rapid return on investment. Yet as newer more cost effective methods for contacting your clients are available, Data8 is increasingly asked to cleanse mobile phone numbers and email addresses.
Most of our clients who use our data cleansing and email validation services choose to track the increased ROI of Email and SMS marketing campaigns. Once this process is completed, they see the value in spending a few pence to validate mobile numbers and email addresses at the point of entry, prompting the customer to give real information.
Our mobile validation service can be easily integrated directly into the Mobile phone field of your CRM system or of your registration page so that you can ensure you capture this valuable information correctly. You can then use this service to distribute your message, coupons and special offers as a Just In Time strategy.
If you are setting up an SMS marketing campaign for 2011 or plan to set up a campaign in the future, adding Mobile and email validation to your website and CRM even if you have postcode lookup would be a great place to start.