by johnt
1. November 2010 10:49
Back in ancient Greece there was a guy called Sisyphus, he was not a great guy, in fact he was a bit of a bounder, so Zeus decided to punish him by making him push a rock up hill, when he got to the top of the hill, the rock would roll down and he would have to start all over again.
If you feel like Sisyphus about your data cleansing may be you should look at data8’s cloud based foundation technology that will remove the need to keep rolling that rock.
Using foundation technology, it is possible to configure your systems to constantly monitor the state of your data. For example, you could ensure that all of your telephone numbers are checked against the TPS every night ensuring you stay confidently within the TPS regulations. The system automatically updates its data sources so that you don't need to, with around 50,000 telephone number changes every night and updated movers and goneaways as soon as they are available.
Marketers can concentrate on marketing, any analysis done on the data will be accurate as the base data is right up to date, they can react quickly to market conditions as the data can be trusted. It is also ideal for budgeting purposes as some services can be available on a fixed cost for the whole 12 months whatever changes happen to the data.
If you want to get rid of that rock you can speak to Zeus or our dedicated data cleansing sales team.