by johnt
23. November 2010 14:51
Research from Millennium has indicated that in the run up to Christmas, 5.2 million pieces of mail will be sent to the deceased.
Deceased suppression is part of data8’s online data cleansing service, using a variety of data from Mortascreen, TBR and disConnect , clients can be sure that they can trust their data. The ability to quickly identify deceased customers means that clients not only avoid causing distress to bereaved relatives and damaging their brand, but they can focus their resources in the right direction and reduce the costs of wasted communications.
Ensure your company is not caught out this Christmas and get your data cleansed now.