by johnt
1. December 2010 15:41
Retailers are hitting their busiest time they need to get the sales in as quickly as possible. However it is also an important time to gather information about the people shopping, without getting in the way of vital sales.
They need a quick and easy way to capture address data without the customer or staff having to complete all the details. Using postcode lookup it is easy for staff to capture the correct address details of shoppers by simply inputting the house number and the postcode into an application linked to their till.
Postcode lookup can be easily added to tills, websites or business applications quickly with no development required using data8’s Postcode Javascript popup or postcode desktop application, or by using the web service or Ajax interfaces directly.
The spring will become the testing time for retailers, the ones with the details of who shopped and when, will be in the strongest position. They will have an accurate database of current customers they can contact for follow up sales.
Retailers wanting to stay ahead in the spring need to capture accurate data now and ensure they have their data cleansed to reduce waste.