by Rishik
8. December 2010 10:14
Research has shown that 88% of UK consumers are likely to change their attitude towards a company if they were mailed using incorrect data. Along with this, it also concluded that 40% would never respond to any marketing communication with incorrect data, 33% would lose confidence in the brand and a huge 15% would never buy from that brand again. In addition to this, 55% have responded that they would not contact the company to correct their data*.
That's potentially up to 55% of your database you may have wrong information for. Data8 recommends that you regularly cleanse your data using Data8's range of online data cleansing solutions. The service will allow you to screen for goneaways, identify deceased records, complete and standardise addresses using PAF cleansing and even find where people have moved to using our mover identification service.
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*Research from CallCredit Information Group, 2009