by Berniem
21. January 2011 10:21
Many organisations fall into the trap of believing their customers will always notify them of a change particularly if they are buying a product or service and paying through direct debit mechanisms. They only ever change a customer record when they are notified of the change.
So if you are falling into the reactive trap, how much is this costing your business? How many lost opportunities do you have ? How long before the customer leaves you due to poor customer service, or lack of communication.
Make the change, be proactive, keep in touch with your valued customers and trace them through data8. By using our secure webportal, data8online, you can identify goneaways and potentially obtain mover information. Registration is free, and you have the ability to do a free data health check on the data before you make any commitment to buy. This is a win win situation register now.