Turn £1.00 into £2.00

A magician once told me he could take my £1.00 coin, put it in his hand and turn this in to a £2.00 coin. Whilst we can't quite match this amazing feat of sleight of hand, what we can do is provide you with a significant cost saving and return on investment by investing in our data cleansing services.

Take this example;

It costs you £0.40 to mail a customer on your database. The customer has recently moved and not told you. Without relying on the new resident (if indeed, there is one) telling you the old resident is no longer there, you will continue to send mailings out to that address and be none the wiser.

By investing in a simple goneaway flag at £0.30 for this individual, almost instantly you have saved yourself £0.10 on your first mailing. Say, for example, you do 5 mailings per year, you eventually end up saving yourself £1.70 over the course of the year. Multiply that by a customer database containing 500 goneaway records and you have achieved a return of £850.00 in your first year.

So, even though we can't turn £1.00 in to £2.00 in front of your eyes, we can turn £0.30 in to £1.70 in a year and beyond. For added assurance, ensure your screen your data for deceased, obtain new addresses and PAF cleanse the data for utmost data quality.

Give us a call on 0151 355 4555 to find out how we can make your investment grow.