by Berniem
17. February 2011 13:45
Many organisations are aware that as of 1st March 2011 all marketing communications on websites will be regulated by the Advertising Standards Agency (ASA).The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply in full to marketing messages online, including the rules relating to misleading advertising, social responsibility and the protection of children.
This significant development in advertising regulation is good news for both consumer and business protection as it will ensure the same high standards as in other media. It will cover:
- Advertisers’ own marketing messages on their own websites, regardless of sector, type of businesses or size of organisation
- Marketing communications in other non-paid-for space under the advertiser’s control, such as social networking sites like Facebook and Twitter.
However, many organisations are not aware of their responsibility to comply with The Data Protection Act 2003, Principle 4, "Personal data shall be accurate and, where necessary, kept up to date." Be responsibile, and data8 can help. Our data cleansing service will ensure that customer data is kept as up to date and accurate as it can be. By utilising services such as goneaway and deceased suppression, and updating address records with a new and accurate address for movers, your illustrating as a company you efforts to comply. You will also see greater return on investment from all Marketing activity as mailings will be more targeted to an accurate customer base. Register now with data8online to obtain a free data quality audit and see how compliant you are.