by Rishik
25. February 2011 10:55
According to the sixth fast.MAP Marketing-GAP Report, for six years now, personally addressed mail from known companies are most likely to be opened. These are your customers so it is extremely important to hold on to them.
When your customer moves house and you send a personally addressed letter from your company known to them, but to their old address, this statistic is useless. What is likely to happen is the letter will either get returned back to you or, in some situations, will go straight in the bin. Not only is this a waste of valuable budgets on the mailing, but the offer, product or promotion you are trying to inform your customer about will never be known.
By investing in a simple goneaway suppression service, along with taking mover information, you can rest assured you keep your customer's data up to date and that personally addressed mail from your company ends up on the right doorstep.
You can even follow this up with a phone call using our telephone number appending service to ensure they received your promotion.
For further information on our goneaway and mover service and to obtain a free data quality audit of your data, speak to Rishi Kathuria on 0151 355 4555.