by Berniem
25. February 2011 11:58
The definition for recently "occurring at a time immediately before the present." However, in business terms when talking about data, "recently" has a whole new meaning. Whenever I am speaking with a prospect I always ask what do they term as recently.
Recently can be anything from a month ago to 2 years ago from past experience. How often do you ask a question in your business and trust the response you are provided with. For instance, question "how many returns of direct mail do we receive?" Response "very few, as we are working with customer data." This is based on perception rather than fact.
Fact customers will move, die, change address and you will not be informed. If Charities have a problem keeping supporter information up to from giving donors, then this demonstrates the problem the majority of companies face. Data8online provides accurate, factual information on the state of your customer base at the point of enquiry. Areas such as goneaway and deceased records are highlighted within an hour.
Don't trust perception, it could be damaging the ROI on your business. Click now to register for data8online for free and receive a free data quality audit.