Impact of Royal Mail price increases

With the above inflation rate of price rise the Royal Mail will be watching the impact on the volume of sales.

• Marketers will be looking how much of the marketing mix they can afford to allocate to direct mail.
• Mailing houses will be considering the impact on their throughput.
• Printers will be wondering if they will get the high volume print runs.
• Advertising agencies will be spreading their risk and developing new media alternatives.

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