Save money on your postage costs
 
 

Save money on your postage costs

by Rishik 6. April 2011 11:24

Royal Mail have now increased the cost of postage to 46p for a 1st class stamp meaning it is even more important to ensure you are not wasting valuable marketing budgets on wasted mailings.

The equation is simple. By using goneaway screening, deceased screening and PAF cleansing, you will instantly save yourself money. For example, a goneaway flag may cost £0.30 so instantly you have saved yourself £0.16 for every goneaway record just on your first mailing. For every mailing after that you are saving yourself £0.46. That's just the postage costs and if you take in to account the cost of printing, handling and managing returned mail the savings are even more significant.

So next time you are doing a direct marketing campaign, have a think about how much you could save by cleaning your data simply, quickly and easily using our online data cleansing service.

Register your details with us today or for more information contact Rishi Kathuria on 0151 355 4555.

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4/22/2011 5:01:04 AM #

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