Partial Address Data

Before the concept of address standardisation and PAF capture was introduced to UK organisations, the quality of address information stored on customers and prospects was very poor.  A Address information may not have been collected correctly limiting the amount of DM contact that can be made to historical prospects or customers.

On a regular basis data8 is approached by customers who may only have 1 address line with limited or no town and county information or post code data.  For automated PAF processes, this can provide a problem.  However, with the experience of our bureau services team and the use of PAF and Electoral Roll data sources, we can put the data through advanced address enhancement process to build an accurate postal address in many cases.

Ultimately this ensures your organisation can contact customers and prospects again on data that was once unusable.  Additionally as we now have an accurate address to work with, services like deceased suppressions and mover identification services can now be utilised.  Call your account team now to discuss your data problems and see how data8 can help.