by johnt
16. May 2011 15:35
While the larger charities have the resources to continually improve their databases and work towards the nirvana of a single customer view, the smaller charities without the same level of resources may not feel they need the same level of sophistication as they are funded locally.
However, like the bigger charities, it is important to have one database and remove any duplicates to prevent more than one communication going to the same individual. Even for a small charity this will save upsetting a donor and reduces costs, leaving more cash to target at their cause.
De-duplication is provided as part of our online data cleansing service. You can upload your data and receive a FREE data quality audit, you don’t require any technical knowledge, the easy to follow guide will take you through the process. If you need any help our experienced account managers are always there to chat to.
Some commercial CRM and proprietary customer database systems include de-duplication systems, but most of these are very limited and will only detect exact duplicates. Our system employs a number of powerful fuzzy matching techniques to quickly identify duplicates where the name or address is misspelt.
It is worth registering and getting a free data audit just to see how good or bad your current data is, so go to our online registration page today.