Customer Acquisition Costs

Customer acquisition cost is calculated by dividing total acquisition expenses by total new customers. However, there are different opinions as to what constitutes an acquisition expense. For example, rebates and special discounts do not represent an actual cash outlay, yet they have an impact on cash (and, presumably, on the customer). Acquisition costs vary across industries and mediums.

With this is mind, the importance to retain your existing customers and maximise on the opportunity becomes even more business critical.  At data8 we will help you retain your existing customers by providing accurate and up to date contact information and provide services such as movers identification where a forwarding address can be provided for a customer who has not updated you with the change. Register with data8online now to higher your customer retention percentages, and maximise on cross selling opportunities.