by jezwalker
27. May 2011 10:21
One of the biggest issues with customer relationship management solutions is over complexity, which leads to a lack of usability. We hear from customers on a regular basis whose propect data has become outdated. In a high proportion of cases we actually find that the data was not always accurate in the first place.
Obviously for direct marketing campaigns the key information is contact name and address. By using data8's postcode lookup api you can ensure you collect the correct data to allow you to target all potential clients and ultimately create more leads for the sales team. By entering in just a postcode you can autocomplete the address to Royal Mail PAF standard ensuring all information is in the correct fields.
If your business is more focused on telephone or SMS campaigns you would profit from using the data8 mobile validation and telephone validation webservice to make sure you capture correct information for incoming leads. This can be used both on the incoming enquiry forms on your website and directly in your CRM to avoid typing errors which occur when entering in new information.
For substantially less than the cost of one stamp you can ensure that each postal address, email address, mobile and telephone number is correct. We can even perform a live telephone preference service check when receiving the contact information so that you can agree permissions for future contact.