by johnt
1. June 2011 11:25
Charities in the UK have reported 9,462 complaints over their direct mail campaigns during 2010.
Although the use of direct mail in charity fundraising fell by 27% from 2009 to 2010 the number of complaints increased by 86%.
Of the 1,200 recorded data protection complaints, the breakdown was
Direct mail 46%
Email 29%
Telemarketing 23%
A further 2,000 complaints were attributed to poor data used in direct mail and telephone fundraising campaigns.
Alistair McLean, chief executive of the Fundraising Standards Board said “Complaints concerning charities’ use of data should ring a warning bell for all fundraisers. Charities and suppliers alike must strive to source and maintain better data for donors and potential supporters, and to make timely and appropriate use of that data.”
To help reduce complaints data8 offers - online data cleansing that will identify goneways, movers, deceased and TPS addresses ensuring the data is both timely and accurate.