by johnt
8. June 2011 11:24
The DMA, The Direct Marketing Association, has decided to move with the times and is embracing digital technology, according to Marketing Week. This shift is to be welcomed as it now means we have an industry body that will speak for all aspects of direct marketing.
Apparently they will also be having a new logo and whiz new website, we wait with baited breath.
I hope this doesn’t mean they lose sight of the traditional values of the industry in the clamour to embrace the new technology, the principles of data cleansing to maintain accurate and timely data must still apply to all direct marketing activity.