by Berniem
8. July 2011 13:31
So the date is finally approaching where I am doing my bit for Charity and running the Race for Life on Sunday. I am sure all of us at some point in our lives have been touched by a close relative or friend that has been affected by cancer, so doing my bit to help support Cancer Research UK has given me a great sense of achievement.
When I received my sponsor form it did get me thinking. How many times do we complete important information about ourselves, for sponsorship or registration for a particular product or service, and the form space is that limited that we have to squash up all our information or limit the details of our address we complete. This is a problem when the sponsor\registration form is returned to an organisation, and important information can be captured incorrectly as handwriting can be illegible. Using post code look up software with data8 would enable you to not only generate an accurate address from a post code, but would cut down on keystrokes by data capture agents and ensure address standardisation across your organisation to help in instances such as de-duplication.
So now you have accurate address data, how important is it to keep up to date on the individuals that have supported your charity or purchased a product or service, and are likely to do so in the future. How do they know of local fundraising events or product promotions if you don't write and communicate to them? Using data8online, our secure webportal, you can process your customer information FREE OF CHARGE to obtain a data quality audit. The audit will highlight how many gone away and deceased individuals you hold, as well as providing an option to buy forwarding address information for movers. Having processed your customer base and obtained an audit you can then understand your clear return on investment when considering mailing costs. You have the ability to purchase the results to update your customer records immediately.
Your donors will support other charities, or customers will purchase similar products from competition. This is a competitive Race for Life, keep updated or risk losing valuable customers.