by johnt
21. July 2011 11:44
Although almost half the items delivered through your letterbox were posted by a competitor of the Royal Mail, Royal Mail does the last difficult bit of delivering it to your door.
The Royal Mail now wants everyone to know who got the letter the last few miles to the door. From mid September every letter that goes through their automated sorting system will have ‘Delivered by Royal Mail’ proudly stamped upon it.
This is something the Communication Workers Union are in favour of, Dave Ward, deputy general secretary, said: “As competition increases, stamping the post delivered by Royal Mail will help the public understand they still deliver the final mile. Postal workers deserve recognition for the job they do and this exercise will help.”
The only problem is that this has been announced now without any consultation and with the change happening in mid September companies will have to amend stocks of pre-printed envelopes and this has upset the dma and their members - “This proposal raises a number of concerns since it will be printed in an area that Royal Mail customers use for their logos and messages creating problems with the existing creative treatments and design of envelope.”
Data8’s data cleansing makes sure the Royal Mail have the correct delivery address on the envelope, however the designers will now have to look at innovative ways of getting their branding stamped on the envelope.