Loyalty company Nectar launches its biggest points promo

According to an article in Marketing Week, loyalty company Nectar is launching its biggest ever weekend points promotion by offering cardholders triple points between 29th July and 1st August.

Of course, if they are going to let people know about this, they are going to need to use direct mail to do so. With 18m members, it will be absolutely crucial to ensure they have their goneaways suppressed, deceased removed and have obtained new addresses otherwise the impact could be huge.

So whilst you might not be doing a mailing to 18m people, next time you're thinking of doing a direct mail campaign, process your data for a free data quality audit to show you just how much money you could save by investing in a simple data cleansing exercise. It's quick, easy to use and available online 24 hours a day, 7 days a week. Call one of the team now on 0151 355 4555 or register your details with us for a free online account.