Planning Your Marketing Budget

It is that time of year again, you have planned all your Marketing budgets, ticked all the boxes, Purchasing, Advertising, Promotional Media, Direct Mail, Events and so on. You have made sensible decisions on where to spend your money, you have put processes in place to track the effectiveness of your Marketing spend long term. You have set a little aside for unexpected costs and are happy with your decisions.

Then BOOM, you start your DM campaigns and realise you have not allocated any Marketing budget to ensure the core part that is essential to your Marketing effectiveness has been addressed.  Your valuable customer and prospect base has been mailed and the goneaway letters are starting to be returned and your response rates have dropped. 

It continuously astounds me that many organisations still believe their customer information will be up to date and accurate without any form of data cleansing. More astonishing is the fact that data8 can conduct a full data quality audit free of charge to detail how accurate your customer base is and what budget would need to be allocated in order for areas like deceased and goneaway records to be addresses. Hence, and easy and effective route to help plan your Marketing budget.

It's not too late, if you haven't allocated any budget to cleansing your customer base, register now on our data8online service to obtain your free data quality audit and get the most out of your data. Put your customers first.