by johnt
11. August 2011 15:53
The travel industry is having a tough time at the moment and they are looking for ways to manage their marketing budgets to avoid waste. The indications are that there will be a degree of consolidation in the industry, this is one of the reasons they are using data8’s Travel Services to cleanse their data.
Some are aware that it is important to carry out a through data cleansing exercise to keep their data in tip top condition. Others are using the service to merge lists from various sources and remove any duplicates.
Data cleansing will ensure that any goneaways can be flagged and movers identified and for those merging lists they are using our de-duplication service that will cut down their future mailing costs.
If you want to find out more about how we can help, please ring us on 0151 355 4555.