Royal Mail delays "delivered by Royal Mail" stamp campaign

Following John's earlier post about Royal Mail planning to stamp every envelope with "delivered by Royal Mail", it now appears the plan has been put on hold. According to an article in Marketing Week, Royal Mail has delayed its plans following complaints from direct marketers who were concerned that the change would reduce response rates from DM packs.

Either way, what we do know does reduce response rates is bad or inconsistent data management. Whoever delivers your direct marketing mail, whether it is Royal Mail or another company they will rely on your data being accurate. By taking part in a regular data cleansing exercise to suppress your goneaway records, remove deceased individuals and even obtain new addresses using our mover files, you can be sure you are sending over accurate data for mailing.

So, whoever delivers your mail, whether it has "delivered by Royal Mail" on or not, you can be sure you don't get it back with the words "Return to sender"...

For a free data audit on your database or for further information, register your details with us free of charge or give us a call on 0151 355 4555.