by Berniem
25. August 2011 09:04
Over the last couple of weeks I have had a number of customers confused by the Royal Mails new Advertising Mail service. I have taken the opportunity to detail the data specification outlined by the Royal Mail.
1. If you use data from anywhere other than a consent-based file, you must follow a documented procedure for suppressing customer and prospect data against the Mail Preference Service (MPS), including MPS deceased. Data must be checked during the 30 days or less before the item that uses the data is posted with Royal Mail.
2. Keep and maintain an internal suppression file to ensure that customers and prospects who request to opt out of your mailings are properly logged. Data must be checked during the 30 days or less before the item that uses the data is posted with Royal Mail.
3. Ensure all items are fully and accurately addressed and postcoded in accordance with our Postcode Address File (PAF). You have to meet a minimum of 90% address and postcode match to PAF.
So with that considered, how can data8 help? Can we provide MPS suppression including MPS deceased? Absolutely! Not only is MPS Deceased part of our MPS suppression service, it also includes premise level and individual level matches so all avenues are covered.
So you have kept your internal suppression file and you need to process the stop file against your mailing. Can we help? Absolutely! You have the ability to load a stop file within our data8online service so records are flagged or suppressed automatically from your mailing file.
And Finally, can we PAF cleanse your data? You guessing it! Not only can we PAF cleanse the data we can also help in your address formatting by standardising town and county fields, adding a DPS and many more advanced features.
So if you would like to take advantage of the Royal Mail's Advertising Mail service, data8 can ensure your data meets with the required data specification. Use our data8online service now where registration is free and you can obtain a free data quality audit to see how accurate your data is for PAF, see where improvements can be made together with understanding the level MPS suppressions you have.