by johnt
1. September 2011 10:58
I had a phone call from esure this week, not something that you would usually celebrate, however it wasn’t Michael Winner and they had a very good script, they just wanted to check if I was happy with my recent purchase of motor insurance.
There was not much I could say about that as I hadn’t pranged the car and called upon them for compensation, what they did do is understand that a month after a purchase that contains so many options, there is a period of calm where you may be willing to accept addition cover options.
To take advantage of this type of marketing opportunity it is important to carry out regular data cleansing and also validate and append data you hold. Checking for movers and deceased, telephone number appending etc will give additional opportunities, real time validation of telephone numbers will save the call centre time.
Yes, I bought additional coverage for car hire.