by Berniem
9. September 2011 10:21
Oh the anticipation! So on Monday myself and other colleagues in our Sales and Marketing Team are travelling to London to the Database Marketing Awards. Data8 has been shortlisted as one of three in our category for Outstanding Marketing Services Provider, and as you can imagine we are very excited at the prospect of winning the award.
So what have we been shortlisted for. Well, for those of you who have not come across our Foundation Technology and CRM Integration services before, I thought I would take the opportunity to detail what it's all about.
Many organisations face the huge challenge of evaluating a number of suppliers for each and every product and service prior to purchase for areas such as data capture and data cleansing. The frustration can often be that one provider cannot provide them with a one stop shop. If you are happy with a supplier for one service is it so much easier to work with them in as many areas as you can to build supplier relationships and benefit from price discounts for your overall business commitment.
Data8 can provide capture, cleanse, verification and data supply to cover all aspects of the product lifecycle. Our customers enjoy the overall experience of working with Data8 and want to work with us in as many areas as possible. Many of our services may be delivered automatically or via online processes, but that doesn't mean we provide no account management support. In fact it is quite the opposite. We continually provide a consultative approach and each account manager or technical contact will monitor data being processed to ensure match rates are not falling and there are no services that have been missed which will add further value to your prospect or customer data.
Using our Foundation Technology, you can simply implement automated data cleansing processes, or can completely integrate into a CRM application such as Microsoft Dynamics CRM. For CRM integration we can provide PAF Capture to ensure only accurate address data is input in your customer or prospect database. We can provide verification tools such as telephone and mobile validation or email validation to ensure inaccurate customer information is addressed at the point of enquiry. We can also provide continued data cleansing support for every marketing campaign you conduct so data is always up to date and suppressed for areas such as goneaways or deceased so valuable marketing budget is not wasted.
Read the benefits on our recent case study on Brookson. So watch this space, and wish us luck as the results are announced on Tuesday.