How to "heat up" your solar energy marketing campaign

Recently we've had a number of companies asking us to look at their data to market solar panel installations. Of course, this is a very competitive market indeed - after all, how many times will someone install solar panels on their property? With an average lifespan of about 25 years, it is important you get in there first before the competition.

So, what can you do with your data to ensure an efficient marketing campaign?

1.    De-duplicate your data at household level to ensure you only contact each prospective client once.

2.    Append up to date telephone numbers using BT OSIS or our own in house lifestyle landline and mobile data to ensure you are getting through to the right households.

3.    Validate in real time any existing telephone numbers you already have to ensure your sales team aren't wasting time calling dead or invalid telephone numbers - whether they are mobiles or landlines

4.    Remove any goneaway or deceased records from your marketing pool to avoid either calling the wrong person, or, even worse, attempting to call someone who has died.

Employ these data cleansing processes to your data before you begin your campaign and you will notice a dramatic increase in efficiency and put you ahead of your competition.

To find out more, call our sales team on 0151 355 4555.