by Rishik
4. October 2011 09:27
According to the DMA, the fifth B2B Barometer report is due out later this month. In the document, over half (57%) of marketers report an increase in marketing spend in their B2B marketing campaigns.
But sometimes spending your money harder doesn't always mean better results. Sending out a marketing campaign to 100,000 contacts instead of 50,000 contacts may not always result in double the number of results.
The solution? Spend it smarter. Increase your conversion ratios by ensuring the data you are using is up to date, accurate and fit for purpose. By going through a business data cleansing exercise using our online data cleansing service you can easily identify and remove goneaway or invalid records, improving the quality of your campaign data. You can even append up to date e-mail addresses to ensure you maximise all channels of communication.
What you will notice is an increase in your conversion ratio because simply more of your campaign material is landing on the desk of the people you want it to.
To find out more about how our business data cleansing service can benefit you, visit http://www.data-8.co.uk/data_cleansing.aspx or give us a call on 0151 355 4555.