Are charities neglecting the basics?

Nicola Carpenter at the DMA today posted on a study saying that charities need to "up their game in social media". According to the article, charities are losing money because people simply don't know how to give a donation when following them on twitter or liking their Facebook page.

Social media is great for getting the message across and should be embraced by charities. However, I would urge them not to neglect the basics. It is proven that direct mail and telephone supporter contact generates a higher donation rate than e-marketing or in this case, social media.

So, what can be done? Data cleansing of existing supporters including obtaining new addresses for lapsed supporters, telephone number appending & validation and deceased screening. With all these services available online, the process is simple, quick and easy with the data being ready within a few minutes.

In short, whilst charities should be embracing social media, don't neglect more "traditional" marketing channels to ensure excellent results.

To find out more about the work we do for charities, feel free to give one of the team a call on 0151 355 4555.