by johnt
20. October 2011 14:49
TalkTalk has been reprimanded by regulator Ofcom and threatened with a fine of up to £2m for making silent calls earlier this year.
This is the sort of headline that the industry wants to avoid, however there are other aspects of telephone marketing that can prove costly to the marketer.
Making marketing calls to people who have signed up to the Telephone Preference Service (TPS) can end in substantial fines, not to mention the damage it does to the brand. It is no excuse to say that the calls were made by a third party as the company should check that their agents are delivering a service within the law. Marketers can rest easy by screening the call list against those on TPS, this can be done online using our data cleansing service.
For SME’s who use the internet to produce a contact list, data8 have an application where if you hover the cursor over a telephone number it will immediately indicate if it is a callable number.
For companies that do not have a dialler they need to ensure that the telephone numbers they have are relevant to save their agents dialling numbers that are not obtainable. Again this can be done by using a telephone validation service. Ensuring the line is valid will guarantee an uplift in productivity as the numbers will be correct.
Finally there is telephone number appending where a confirmed number can be added to a mailing list so contact can be made via the phone.
Using these services allows companies to stay within the law and increase their productivity.