by HelenM
21. October 2011 13:06
A recent study carried out for TNT Post revealed that 76% of respondents expected DM volumes to remain stable or to increase over the next 12 months. Also 69% of respondents thought that Direct Marketing was the most important channel.
This is good news indeed for the data industry, but with rising prices of postage and printing, it is all the more important to make sure that Direct Mailing pieces are not delivered to the wrong address or to those who are deceased. Databases can decay at a rapid pace and wasted mailings can be costly not only in monetary terms but also to brand image.
That is where a bureau like Data8 can help with data cleansing of your customer or prospect databases. We have a full suite of tools to remove goneaways and deceased records, update addresses and provide new addresses where available. We can also PAF cleanse the file to make sure you can take advantage of all the postal discounts available.
If you would like to take advantage of our Free Data Audit to assess the quality of your data, please contact our Sales Team on 0151 355 4555, or visit our website, www.data-8.co.uk, and register for an account.