How Accurate Is Your Prospect Data?

If I was to ask you how accurate your prospect data is, would the response be "pretty accurate as I have recently purchased the data," then you could have a problem. More and more frequently I am working with organisations who have purchased prospect data from brokers that have provided no validation or cleansing on the data for some time. The "accurate prospect data" customers are purchasing can be significantly out of date.

I have witnessed goneaway rates in excess of 20% on new prospect data.  We work with many brokers who will ensure they are cleansing the data prior to supply so that only accurate prospect data is provided, but does your broker do this?

Process your prospect data with data8 to see exactly how accurate your data is.  Suppress goneaway and deceased records, and take advantage of any change of addresses that can be updated using our mover services. You have taken the time to highlight your target audience, you have spent money on design and print, don't let your valuable marketing budget be wasted on out of date prospect data.  Register now for data8online for free, and receive a free data quality audit on your data to see where improvements can be made.