by jezwalker
28. October 2011 10:37
In most markets, leads of all quality have some value. However, depending on the marketing content and chosen marketing strategy, there is often a huge disparity between the quality of leads generated for the same marketing campaign. By increasing the quality of the leads you capture you can increase their value.
Data8 provide a number of webservices which can increase lead quality and accuracy in real-time. When combined, these services can help you to ensure you validate a mobile number, validate a telephone number, gather a PAF standardised address and a valid email address.
The validation services are easy to integrate with ASP.NET, PHP, Classic ASP and javascript code samples available to download from the site. By increasing the accuracy of your lead data you can raise contact and conversion rates. Another great advantage of the UK address api is that you can reduce the number of keystrokes by 80%, thereby speeding up the registration process for your customer.