A call to crackdown on data misuse

According to a recent article in Marketing Week, there has been a call by a committee of MPs to crack down on Senior Executives of Companies who are mis-selling customer data.

The Committee is urging Justice Secretary Ken Clarke to change the Data Protection Law to allow Judges to hand out custodial sentences for those Executives known to be breaching the Data Protection Act.

So how does this affect you? If you handle, manage or sell personally identifiable data you are bound by the Data Protection Act. One of the key principles is Principle 4: that you must keep data accurate and up to date. One of the simplest ways of doing this is to ensure you have a strategy to regularly cleanse your data using an online data cleansing service such as Data8Online. Remember, it is not the consumers responsibility to do this - it is yours. This principle covers everything from maintaining records of deceased individuals, holding up to date addresses and telephone numbers, which you can do using our online goneaway, mover and teleappending services.

To find out more about the Data Protection Act and how these changes might affect you, give us a call on 0151 355 4555 or register online for a free data quality audit.