by johnt
29. November 2011 16:41
The additional Electoral Roll Data (ERD), on 39 million adults in the UK, this will help Integr8 clients validate their data and SONAR will classify their data in real time.
With the investment in ERD we offer you the opportunity to conduct real time residency validation, ideal for those wanting to score an application. Integr8 will supply details of all adults living at that address from ERD, this could be used to pre-populate an application form.
The SONAR data immediately identifies the life style and wealth of the applicant, by building this into a score card you can anticipate the future behaviour of the applicant, for example which products or services would be the most appropriate to offer. As an example, we are talking to a statistical modelling client who predicts the likely outcome of customers renewing their membership to clubs, using this information they are able to start tracking that individual right from their application.