by johnt
8. December 2011 09:20
We can announce the addition of Electoral Roll Data (ERD) to our online offering. The additional data on 39 million adults in the UK will help our online clients validate their data and also help with data cleansing
With this investment we offer our clients the opportunity improve the quality of their data, for example, telephone appending, if we can’t identify a telephone number against a particular name and address we can search our ERD and look for cohabiters at the address. Using this information we can add additional phone numbers to their databases.
Some companies have legacy databases where they have collected data at address level only, we can now populate that data with the names, also utilities use the data to quickly identify new occupiers in their area.
This is all part of our long term strategy to offer the most comprehensive data sources for clients combined with innovative and pioneering technologies.